The London Dungeon - ‘All Hallows Eve’

For The London Dungeon, Halloween is one of its most popular times for visitors.
However, for the lapsed audience of Gen Zs, they feel they've outgrown such entertainment. In fact, the shocking tales of of London’s darkest history and the gruesome attractions inside are something to be truly scared of.
I wrote a series of print ads using language that many of the social media generation are more familiar with to really engage and excite/scare visitors into coming.