Huge integrated campaign for Thames Valley Police to recruit civilian roles. Contrary to public opinion, almost half of the police force is made up of support staff. This is great insight to pull in potential candidates - proving that they really do play an important role in the success of the force. Using a police car chopped in half, it shows candidates that this is only half the story, and the other half has potential to play an important role in the success of the force. Eye-catching outdoor media, ambient stunts, direct marketing and online material, resulted in a record amount of applicants.
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Awarded:
Recruitment Business Awards 2010 : Winner - Best Campaign
Recruitment Business Awards 2010 : Winner - Outdoor
Recruitment Business Awards 2010 : Winner - Best Ambient Stunt.
Recruitment Business Awards 2010 : Commendation - Digital Marketing Campaign