Temptations Tenderfills - Cats lose their cool

For the launch of a new cat treat, Temptations needed direct response ads to communicate the difference in the new product to current and new customers.

Tenderfills are a tubular cat treat, crunchy on the outside, and filled with a creamy puree inside, that cat’s go nuts for. The ABL campaign launched with ‘Cats Lose Their Cool’ and the social work followed suit, while clearly demonstrating the product messaging.

Light-hearted videos launched on Instagram stories, using the brands well known animated ‘T-cat’.



A playful Snapchat filter allowed the user to chomp as many treats that they could in 20s. Turning the camera around, they’d see T-cat in their living room, catching as many treats as possible into the bowl.

concept . art direction . production