Shelter UK - ‘I’m fine’

Shelter UK had conducted a nationwide piece of research into the effect of bad housing on the mental wellbeing of people. It was clear that the two went hand in hand, and they wanted to get the message across via social media to let everyone know that whatever your situation, Shelter is there to help. Launching alongside an article in national newspapers, our creative focussed on the fact that the symptoms of depression and anxiety are easily masked, but can be felt by anyone. Using bold statements in the brands' iconic colours, the positive emotion or feeling was contrasted with the negative reality of stressful housing scenarios.
The campaign was successfully received, with over 1.6m views on Facebook, with an average engagement times of 24 secs on the Canvas ad..