REPUCOM - ‘Fan DNA’
A promotional film for Repucom - a firm that specialises in analysing the data and behaviour of the various sports fans around the world.
By breaking down their in-depth knowledge of 'Fan DNA' ; the seven distinct type of fans, we showed how useful their knowledge of behaviour and attitudes can be to media and marketing companies globally.
Concept . Scriptwriting . Storyboard . Art Direction . Production .