PANTENE - Healthy hair that shines

Using the bold graphical style of the latest TVC campaign, we were tasked with creating targeted digital ads, relevant to particular situations or seasons. Tapping into the fact that the weather and style damage can affect how you feel about your hair, we communicated that the Pro-V formula in Pantene is designed to protect against such conditions by working on a cellular level, creating healthy, strong hair from the inside out.

MPUs and Banners:


48 sheet:


Pop-up ads on Tinder: