Mercedes Benz - A-Class

For the launch of the new Mercedes A-Class, our task was to position it as the most technologically advanced car yet.
Pioneering a new generation of telematics, the A-class offers the driver intuitive features, through voice controlled technology and in-car touchscreens, making it the ultimate driving companion - ‘Made for you ’.

Messaging was built around the way you speak to the car when you want it to do something for you – “Hey Mercedes...”, followed by a tailor-made action, which we adjusted according to the relevant customer touch points.

Using existing photography, I designed a graphical look and feel, whereby each technological feature is represented by a recognisable icon, with subtle layers of the 'honeycomb' pattern, as found in the car interior. The blue/lilac colourway was used to to complement global imagery.

MPS11 (Digital 6-sheet) played in showrooms:

DM and Email Invite:

Email Footer:

Car Livery:

Showroom forecourt Flags and Floor Vinyls: