Mercedes Benz - A-Class
For the launch of the new Mercedes A-Class, we positioned it as the most technologically advanced car yet.
Pioneering a new generation of telematics, the A-class offers the driver intuitive features, through voice controlled technology and in-car touchscreens, making it the ultimate driving companion - ‘Made for you ’.
Messaging was built around the way you speak to the car “Hey Mercedes...”, followed by a tailor-made action, which we adjusted according to the relevant customer touch points.
Using existing photography, I designed a graphical look and feel, featuring subtle layers of the 'honeycomb' pattern used in the car interior, and recognisable app icons for each technological feature. The blue/lilac colourway was chosen to complement global imagery.
MPS11 (Digital 6-sheet) played in showrooms:
DM and Email Invite:
Showroom forecourt Flags and Floor Vinyls: