Mercedes Benz - A-Class
For the launch of the new Mercedes A-Class, we positioned it as the most technologically advanced car yet.
Pioneering a new generation of telematics, the A-class offers the driver intuitive features, through voice controlled technology and in-car touchscreens, making it the ultimate driving companion - ‘Made for you ’.
Messaging was built around the way you speak to the car “Hey Mercedes...”, followed by a tailor-made action, which we adjusted according to the relevant customer touch points.
Using existing photography, I designed a graphical look and feel, featuring subtle layers of the 'honeycomb' pattern used in the car interior, and recognisable app icons for each technological feature. The blue/lilac colourway was chosen to complement global imagery.
![](https://freight.cargo.site/t/original/i/3b17f7716141d9fbf58722def1452071387f352e456e8ebdf76d3f0c38cd184e/A-Class-Take-home2.jpg)
![](https://freight.cargo.site/t/original/i/f7963142073fb6d7484598104182325242b380136cad4c24c1025ce797c045e7/A-Class-Play-Tune.jpg)
![](https://freight.cargo.site/t/original/i/6556f40f7cd09823713095efe26aa492e9fe0f50e7e0e960d912e35bc3311452/A-Class-Call-Mum.jpg)
MPS11 (Digital 6-sheet) played in showrooms:
DM and Email Invite:
![](https://freight.cargo.site/t/original/i/5d3dc91acf66372ccca417d961d5c58ab032dc969a64343e777223953ea92f4a/DM.png)
![](https://freight.cargo.site/t/original/i/3cd34ae5b0b7f79416c78affe5f763819aac4e5a124fc055d7006e634a291f93/email-crop.jpg)
Email Footer:
![](https://freight.cargo.site/t/original/i/f8f81075159b92e08ebaba6ddd3a1c1c58b7432cd6d6ccb857bdc1ea5364fe90/A-Class-SoundEmail-footer_Navigation2.jpg)
Car Livery:
![](https://freight.cargo.site/t/original/i/453caa847401f743a26a2fe6d318efab8827713e94e1fc0c84f5742f5c9c2f80/livery.png)
Showroom forecourt Flags and Floor Vinyls:
![](https://freight.cargo.site/t/original/i/faf71e4239f0cb615cc41ea993817b5f74a3fcbbc5acbace6b620741ab2c5aa5/A-Class_Sound_flags.jpg)
![](https://freight.cargo.site/t/original/i/736c95fadd4305deb370be9a7d166eda2e7332c0cbc22b4fe6eacf656f044e7e/A-Class-Floor-Vinyl-In-Situ.jpg)