MEDELA - Feed Happy.
For new mums, the pressure and worry of knowing that their baby is getting enough breast milk can be overwhelming.
Our integrated campaign tapped into the emotional benefit of Medela breastfeeding pumps; confidence.
FEED HAPPY means play happy, which means sleep happy for mum and baby.
With the support of a Medela pump, new mums are able to relax into motherhood.
With the support of a Medela pump, new mums are able to relax into motherhood.
Bold, graphic type and colours were chosen to echo the simplistic, yet modern design of the new product.
Emotive photography showcases those intimate moments that every new parent can cherish when everyone's happy at home.
DIGITAL BANNER
PRODUCT PAGE
PACKAGING
The bold colours helped provide standpout in-store, and the strapline flexed messaging according to the product placement.
pitch . concept . art direction