Outside the new store on The Westfield site, a ‘relay track’ would be sprayed with the opening dates as the lane numbers, adding to intrigue.
A track mat/sticker placed in Stratford station advertised the upcoming opening date.
To spread the word, members of 'Team M&S' in full uniform would be on the street running up to the public to pass on the store magazine in relay race fashion. The winning baton referred to the many prizes to be won.
On the day of opening, to gather momentum and excitement, members of Team M&S will race to the opening of the doors, breaking the ticker tape for official opening. Throughout the day, kids can participate in and challenge teams to various races along the track (sack, egg and spoon etc..).
The Above the Line poster.
