GREATER MANCHESTER POLICE - ‘Hands’
A press ad to recruit Mounted Police Officers to Greater Manchester Police. By talking the language of the target audience (i.e horse lovers)
70 hands makes a nod to the usual measurement of horses, yet is an unrealistic height for a horse. It is actually the number of (human) staff employed within the second largest force of the country.
Concept . Art Direction . Production .
Recruitment Business Awards 2010 : Commendation - Best Photography
Recruitment Business Awards 2010 : Nomination - Creativity Award for Trade press
Recruitment Business Awards 2010 : Nomination - Creativity Award for Press in the Public Sector
Ri5 Dec 2009 : Winner - Best Art Direction