first direct - Saving Your Holiday Dramas
first direct is one of the original non-high street banks, and prides itself on it’s award-winning customer service. As such, they can guarantee that human help is available 24/7 at the end of a phone line or chat service in a matter of seconds.
Yet help is often only required when something has gone wrong, and you’re going through your own personal drama.
And the internet loves other people’s dramas.
We leaned into this insight by using popular trends and themes on social to highlight that no matter your situation, in the lead up to summer, first direct is on hand to step in and help save your holiday dramas.
We also went out onto the street to play a few games & ask ‘direct’ questions:
concept . art direction . production