FINSPREADS - ‘Simply Spread Betting’
Finspreads is an online Spread Betting company, that trades on the financial markets, and offers a range of accounts for novice betters to accomplished traders.
I was brought in to re-brand and launch a new campaign to highlight the simplicity of the products on offer, and ease with which users can bet on the stock market.
Using the line 'Simply Spread Betting', I created a brand style in a limited colour palette using clean vector illustrations, and a new font family to echo this simplicity. Trade press, online ads, and social media promoted the various accounts on offer and benefits of each with clever visuals.
![](https://freight.cargo.site/t/original/i/c127dd27dda2d4671521675e04b91e70a0c41b90e081c159ee045798b3c401e8/manhattan-poster.jpg)
The launch visual is made up of the Manhattan skyline, created by light and dark bars, with 'wicks' - graphics that are used across trading platforms. Accompanying digital ads responded to changes in the stock market, leading up to the American election.
![](https://freight.cargo.site/t/original/i/687bc3b8a54425e30bc52dad4a593508f872fb2d2dab5baa9c93b72a064634c2/Eye-poster.jpg)
![](https://freight.cargo.site/t/original/i/103fe7e30cffba01a9cc2a8d7e960cb8720f4bfa4d76771a4a2c27f9e9f4047f/Fbk-eye-carousel.png)
![](https://freight.cargo.site/t/original/i/8b7eb24a0bc937a8eb908d15309e9a4164a3aa6dc137bf674440680a2d34bd24/Coin_CityAm.jpg)
![](https://freight.cargo.site/t/original/i/b65d8e1bcd2ab8e610b285a8cb847932e3f1fa3838f3d2f3f7198828c0eb3953/10pFBK_static.png)
concept . art direction . illustration . design . production