ESSO - Thoughtful Driving
Esso were running a compaign to inspire drivers to make one less car journey - saving on fuel and reducing emissions. To do this, we wanted to challenge car users to think twice when it came to doing those shorter journeys, and for this part of the campaign to consider travelling by bike.
A daily competition gave custimers the chance to win an e-bike or nectar points towards cycling equipment.
OOH, print and forecourt posters encouraged drivers to
think-a-little-differently and imagine being on two wheels instead of behind one, when it came to just ‘popping out’.
6 SHEET
PRESS AD
FORECOURT
TROLLEY AD
concept . art direction . production