The TV launch of Easy Living magazine encapsulates the complicated sides that make up a woman - she's a mother, a lover, a caring daughter who wants many things out of life. And the campaign line ‘For all the Women You Are’ really recognised this in the audience. The magazine addressed this by having seven sections covering all aspects of a woman’s life - all of which the ladies in the TV spot make a nod to in their requests to a very bemused waiter.

10sec and 20sec spots were also made.