DREAMWORKS - Spirit
The Dreamworks team at Universal needed an international campaign that engaged girls aged 6-11 with the Spirit brand, to launch the consumer product ranges in line with the popular TV series.
Focussing on key themes within the series, the spot highlights the feeling of adventure, freedom and the bond between friends as they grow and play together.
With the release of new toys and merchandise, fans can now take that spirit of adventure with them, and let their imaginations run wild as they play freely.
concept - art direction
PRODUCED AND DIRECTED BY FEREF