Bentley Motors
Continental Harmony
The challenge here was to demonstrate that across the Contintental range of cars, that even with opposing features across models, that they are united, harmonious even.
STATIC POST+ CAROUSEL
The Pinnacle
For the launch of the Bentayga EWB Mulliner for Bentley Middle East, we pulled out all the stops to attract the highest level of customer; inviting them to experience The Pinnacle of Bentley Motors.
The diamond design and purple shade of the Bentayga Mulliner was used throughout to emphasise this iconic new model.
PRE EVENT
Selected guests were sent a bespoke diamond encrusted invitation, and pinged a secret location on the day of the event.
THE EVENT
As the glowing diamond in the sky led them to The Dubai Opera House, they were greeted with futher spectacles; a purple uplit fountain display, and in the Grand Foyer, 3000 LEDS and a diamond shaped crystal chandelier; embodying The Pinnacle event to come.
For the main event, a light show was performed on the water’s edge, climaxing in a projection of The Bentayga Mulliner within the water spray.
A yacht carrying the very car then sailed around the Burj Khalifa Lake, inviting guests on board for drinks and canapés.
Back inside the foyer, a bespoke stand allowed customers to discuss features of the car with representatives and see full projections of their desired spec on a 3D projection screen - allowing them to see the car from all angles.