Amazon Music UK- Brit Awards 2020 Content
Amazon Music UK were the Official Digital Music Partner for The Brit Awards 2020.
Creating a unique look and feel for Amazon’s involvement in the awards, content spanned all of their social channels and a large DOOH campaign in London.
We also streamed the awards live on Facebook & Twitter, creating reactive social posts to activity on the red carpet as celebrities arrived, and while the show broadcast as awards were announced, with a final count at 1.5million views.
Announcing the Sponsorship and Nominees in the Amazon Music categories:
Interactive quiz on Instagram stories:
Weekly playlists for each decade in the build up to the show, linking to the Amazon Music store:
Generating nostalgia and excitement for the 40th Anniversary show on ITV with top Trumps style polls:
Being the Official Digital music partners, we had exclusive access to imagery and announcements of performers on the night.
Livestream on Twitter & Facebook:
Clips streamed live from the red carpet:
Fun gifs during the show:
Awards annoucements as they happened:
Exclusive performances from the Brits available on Amazon Music: