British Antarctic Survey - ‘Like no other job in the world’
Working in extreme temperatures averaging -17C amongst fog, blizzards and biting winds, it is your job to lead scientists of the British Antarctic Survey through the course and back to camp safely. This can mean camping in freezing cold conditions for weeks on end but you have to be sharp as ever in your job. This ad captured the excitement and challenge of the role by showing how deserted you are out on the field.
Awarded:
Recruitment Business Award 2010 - Winner, Best Copywriting.
The RAD Awards 2011 - Finalist, Print Advertisement.